Urbanprints.uk (collectively "Merchant Store Name," "we," "us," "data controller") respects your privacy. We ensure that your privacy is protected when using our website or placing online orders with us.

Urbanprints.uk provides you with goods and services and is the data controller of the personal data you provide when ordering goods.

The Data Protection Officer for Urbanprints.uk can be contacted via the contact form at the bottom of this page.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from urbanprints.uk (the "Site").

Personal Data We Collect

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as "Order Information."

When you visit the Site, we automatically collect information about your device, including your web browser, IP address, time zone, and some cookies installed on your device. As you browse, we also collect information on individual web pages or products viewed, what websites or search terms referred you, and how you interact with the Site. We refer to this as "Device Information."

We collect Device Information using the following technologies:

• Cookies: Data files on your device or computer that often include an anonymous unique identifier. For more on cookies and disabling them, visit allaboutcookies.org.
• Log files: Track actions on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

How We Use Your Personal Information

We use the Order Information collected to fulfill orders placed through the Site (processing payment information, arranging shipping, and providing invoices/order confirmations). Additionally, we use Order Information to:

• Communicate with you;
• Screen orders for potential risk or fraud; and
• When in line with preferences shared, provide information or advertising related to our products or services.

We process your information to fulfill contracts (e.g., if you place an order) or to pursue our legitimate business interests as listed.

We use Device Information to help us screen for potential risk and fraud (notably, your IP address) and more generally to improve and optimize our Site (e.g., generating analytics on how customers browse and interact, and assessing the success of our marketing/advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties as described above. For example, we use SumUp to power our online store. We also use Google Analytics to understand how our customers use the Site — you can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.

We may share information with service providers under contract who help with our business operations. These providers use your information only in connection with services for us, not for their own benefit.

Finally, we may share your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or lawful requests, or to protect our rights.

Transferring Information Internationally

We may transfer information about you to third parties acting on our behalf in countries outside the European Economic Area ("EEA") or those deemed by the European Commission to have satisfactory data protection. These countries may not offer the same level of protection, though we will continue to collect, store, and use your information per this Privacy Policy and applicable data protection legislation. We ensure we share data only with organizations that satisfy adequate data protection standards, and have satisfactory contractual agreements in place.

Your Rights

If GDPR applies to you, you have rights to access, amend, update, or delete your personal information, request ceasing of processing, object to profiling or automated processing, request processing restriction, and request data transfer to a third party (data portability) under certain circumstances. To exercise these rights, contact us through the contact information below.

You may withdraw your consent to data processing if it is based on consent by contacting the DPO at the provided address.

If you wish to exercise any of the above rights, please contact us via the contact form at the bottom of this page.

You may also lodge a complaint with the relevant data protection authority. The authority for each country can be found on the European Commission website.

Data Retention

When you place an order through the Site, we will retain your Order Information for as long as necessary to fulfill services or as required by law. Afterward, your personal data will be deleted.

Changes

We may update this Privacy Policy periodically to reflect, for example, changes to practices or for operational, legal, or regulatory reasons.

Contact Us

For more information on our privacy practices, questions, or to make a complaint, please contact us using the contact form at the bottom of this page.